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About Us

Atlanta On Wheels (AoW) operated by Jay Farlow and Mike Glass. It has evolved into the premiere seller of pre-owned Subaru’s in the Atlanta area. We are not only committed to the Subaru brand (though we also carry comparable products), but we intend to raise the bar on used Subaru ownership by offering only cars that have been fully inspected, mechanically and cosmetically reconditioned, and are offered at market pricing with a nationally-honored 12 month/12,000 mile warranty included.

Our commitment to the Subaru brand has itself evolved from Jay and Mike’s personal experience in the automotive industry, an experience base that spans over 30 years. Both have extensive backgrounds in traditional luxury brands. Jay was a sales representative for both Mercedes-Benz and Lexus for nearly two decades. Mike operated AoW’s predecessor, Luxury Imports, Inc. for 7 years at our current location. While luxury brands had pioneered many safety and technical innovations in these years, their complexity and falling quality made them less viable as mid-market used cars. Subaru, on the other hand has consistently capitalized on its solid, steady history of unique engineering, most notably it’s Symmetric All Wheel Drive system and the “pancake” flat engine configuration, the hallmarks of the brand. The contemporary result is a line of automobiles now known as much for durability and longevity as for their safety. We see them as the standout choice for smart shoppers in the mid-price market.

But simply bringing a large volume of these wonderful cars to the Atlanta market is just the first, albeit challenging, step in what we hope to accomplish. We want to improve the used Subaru shopping and ownership experience by offering cars that are significantly better prepared than the competition’s. We want our clients to be able to buy in confidence, knowing that the cars have been thoroughly inspected by folks intimately knowledgeable about the product, that the inevitable used car deficiencies have been addressed, and that they are protected against major repair expense for a significant period of time. To this end, we maintain a technical facility for reconditioning and we add the National Independent Auto dealer’s Assoc.’s (NIADA) Certified Pre-Owned Warranty to all cars newer than 14 years old and with less than 150,000 miles. Details of this warranty are available below and at www.niadacertified.com. You can watch a short video about the inspection and reconditioning process on YouTube here:

Pricing has always been one of the more frustrating and mystifying aspect of used car shopping. We hope to bring new transparency to the price issue displaying the Kelley Blue Book suggested retail price and CarFax adds or deducts (based on the car’s specific history) on all of our cars. In many cases, however, we will price the car to local market conditions, often producing significant savings for our buyers.

Not everyone will share these ideals, but we hope you do and that you will benefit from our efforts. We also hope you will share your comments and criticism at Sales@atlantaonwheels.com.